DISCOVER OUR UNIQUE OFFERINGS
PILLOW CRUNCH
Get ready to get crunchy! Introducing our most popular snack at the Sweets & Snacks expo 2024.
PILLOW CRUNCH
Get ready to get crunchy! Introducing our most popular snack at the Sweets & Snacks expo 2024.
RICE CRISPS
Crafted in the heart of Sichuan province, China, this is a nostalgic homage to the complex & addictive Sichuan flavors, the type of spicy we call MALA the heat that tingles and tantalizes.
RICE CRISPS
This irresistible snack combines the zesty kick of tangy sour cream and the richessence of aromatic onion, perfectly seasoned with our light & crunchy signature rice crisps.
RICE CRISPS
Grab our special collaboration with PZAZZ at Dollar Tree stores in Canada! These perfect grab-and-go snacks are ideal for keeping you fueled while on the road.
RICE CRISPS
Grab our special collaboration with PZAZZ at Dollar Tree stores in Canada! These perfect grab-and-go snacks are ideal for keeping you fueled while on the road.
OUR DIFFERENCES
GOLDEN BLEND
Crafted with our exclusive Golden Blend: made with whole grain rice, rich soybean & hearty oat flake. This special blend is designed to preserve the wholesome, natural flavors of the rice.
UNIQUE SHAPE
3 cycles of shaping processes imbue our rice crisps with a unique mini waffle like shape which does not exist in the North American mainstream snack market, adding a touch of whimsy and distinction.
FERMENTATED
Our unique fermentation process produces a variety of flavor compounds that contribute to a richer and distinct flavor profile that differentiates the snacks from nonfermented rice based snacks.
WHAT’S HOT
Attention! Spicy food aficionados! If you've ever savored a Sichuan spicy (mala) hot pot, you'll undoubtedly recall the bold, numbing taste that lingers tantalizingly in your mouth.
We proudly introduce our REAL Sichuan Mala-flavored rice crisps. Crafted in the heart of Sichuan province at our family-owned production facility for over 20 years, we promise you the most authentic, unrivaled Sichuan Mala snack experience you’ll ever find!